Meta has announced the removal of millions of fake pages involved in deceptive practices on its Facebook platform.
In an email to…., the company revealed that it has taken down 100 million pages participating in scripted follow abuse. Meta added that it is actively working to promote authentic creators while demonetising and eliminating fake accounts and pages.
Meta told Legit.ng that it is stepping up enforcement efforts against fake engagement and impersonation on its platform.
Part of the information reads;
“Meta is scaling its efforts to detect and remove fake accounts and pages coordinating engagement or impersonating others. In 2024 alone, the platform removed over 100 million fake pages engaging in scripted follows abuse and more than 23 million impersonating accounts on Facebook.”
Meta working to reward genuine content creators
According to Meta, the goal is to reward authentic creators who invest in quality content, while eliminating fake accounts and pages from the platform.
It says: “Meta has announced a series of new steps aimed at reducing spammy content on Facebook, as part of a broader push to improve the Feed experience and support creators who create and share original engaging content. These updates are designed to ensure that people see fresh, relevant posts while limiting the visibility and monetization of content that attempts to manipulate distribution or engagement.”
Commenting on the measures, Oluwasola Obagbemi, Head of Communications for Sub-Saharan Africa at Meta, stated that the company’s actions are driven by user feedback.
She said; “We’ve heard from users that Facebook Feed doesn’t always surface fresh and engaging content that people enjoy, and spammy posts often crowd out authentic voices. Our goal is to continue creating an environment where creators who invest in meaningful content are recognized and rewarded. These changes are part of our long-term investment in making Facebook a platform where creators can grow and people can connect through high-quality content.”
Meta is the parent company for Facebook, Instagram and WhatsApp.
Founded by Mark Zuckerberg, the giant technology company also recently introduced an editing app called Edits which is aimed at rivaling TikTok’s Capcut.
