New York, NY · Full-Time · Marketing
Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.
We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai.
Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.
Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.
Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.
Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.
1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.
AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.
Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries.
Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales.
Learning & development: Annual discretionary stipend for professional development.
Annual company offsite: We bring the whole team together once a year
Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations. Invent capabilities the team doesn't have yet — a competitive-intel agent that updates battlecards in real time and flags shifts before the next sales call, a system that turns every customer story into distribution-ready content, a sentiment-monitoring pipeline across customer and market signals
Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
Sales Enablement:
Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
Attend customer-facing meetings and events when marketing presence adds value
5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)
Proven ability to develop positioning and messaging that drives pipeline
Strong strategic instincts paired with ability to execute
Experience building GTM plans for product launches
Competitive salary and equity options
Comprehensive benefits package including health, dental, and vision insurance
Opportunity to work on cutting-edge AI technology with a high-impact team
Fully remote with a supportive company culture
Be part of a rapidly growing company with significant growth potential
The base salary range for this role is $150,000 – $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.
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